02 May VIRTUAL ART FOR PANDEMIC TIMES
Artists and designers Arán Lozano and Clara Campo from Amarist Studio see Augmented Reality as the way to adapt to the future post-pandemic time, as well as the medium to bring Art closer to the general public allowing everyone to interact with the artworks from the safety and comfort of their homes.
Human interaction and physical contemplation of Art will continue to be important, but the situation we find ourselves in now forces us to find different alternatives to adapt to the new normal of social distancing, where exhibitions have been postponed, museums and galleries are closed, and the future celebration of Art Fairs is in the air.
At the beginning of March Amarist Studio saw how from one day to another their entire work calendar was being altered due to the global Coronavirus outbreak.
“During this unprecedented lockdown we have transitioned our work to Augmented Reality so we could still keep our creative work on but most importantly, so our public and collectors could still see and interact with our new artworks at home.” the duo explains.
Digital exhibitions and augmented reality exponentially widens the audience and eliminates the intimidating factor that entering a gallery continues to have for many. In unprecedented times like these, technology gives people the opportunity to access culture while remaining at home, offering a closer and a more intimate approach to the artworks.
Augmented Reality even gives people the opportunity to directly see how real sculptures could look in their homes, which maybe turns some of the audience into first time art collectors.
Like many other fields that have been disrupted by technology, Augmented Reality has the potential to disrupt the art industry. It opens a new door with infinite possibilities to explore creatively and economically. And moreover now when smart phones have the capacity to open and display AR automatically without the need of any other devices or the installation of additional apps.
“At Amarist Studio we even wanted to go a step further to approach and attract a broader younger generation to Art through the incorporation of our sculptures on Instagram Filters. With this feature every user can incorporate the artworks in their daily Stories, giving them the opportunity to play and interact with the Art at another level.” Arán and Clara comment “Which for us, as the creators, is also very interesting because you see your audience giving your artwork another meaning and concept, each one from their own perspective.”
Their goal with this quarantine project is to bring Art closer to the general public and to invite everyone to participate and interact with the artworks. At the same time they investigate how the new technologies will affect the way we make, exhibit and enjoy Art in the near future.
Below are a couple of the new digital sculptures Amarist Studio presented during their quarantine lockdown:
Medium: DigitalThis is the first 100% digital sculpture presented through an Instagram Filter (check @amariststudio profile to learn how to use). Titled ‘MASKS OFF’ the work reflects on the geopolitical tension between USA and CHINA. Heads and Tails of a same coin rotating on its axis.
Showing an old projectile nailed to the ground, the work reflects on how wars between world superpowers will no longer fought with bullets and bombs, but rather with biology, technology, and trade restrictions.
The digital sculpture reflects on the oxymorons of the US economy, where the FED’s printers save the most capitalist country, and where the stock market continues to rise with unemployment at a record high.
See some other sculptures directly in your home with Augmented Reality.
No additional apps needed just click on the links: